Page 1 SEO Services can help to achieve higher search engine rankings for your website. However, if you want to broaden the scope of your business, it is best to internationalise your SEO strategies. This will help to increase the visibility of your product and your company across the globe, while also leading to a higher ROI for your business. Here are some of the ways in which you can internationalise your SEO strategies:
- Adapt a multi-channel strategy
You can expand your marketplace by utilising international market websites such as eBay and Amazon. Since these are the leading e-Commerce channels worldwide, more people will get to know your products, which may result in more overseas sales. This is also a way to get more visitors to your website.
- Choose a trusted domain
International websites usually prefer to use open domains like “.com” and “.net” which are included in the top-level domains. However, trusted domains will create a better chance to get more website visits. Set up the subfolders to target each market correctly.
- Language awareness
Language is one of the most important factors for international SEO. If your audience understands the information included on the website, there is a much greater chance they will continue browsing. That doesn’t mean that you need to learn the native lingo. You can insert some local language to persuade the overseas market. The best compromise is to use the universal language, English.
- Effective keyword research
Search for a keyword that is in keeping with the local language of your target country or area. You should incorporate a word that is suitable to your content. In this way, overseas markets will have a greater interest in your products.
- Research the locals
You cannot enter into the international market if you don’t know your audience in terms of culture, language and lifestyle. It is also important to be aware of their currencies and their preferred methods of payment.
- Make use of your channels
Once you are ready to introduce your website to the international market, you can start using all the available channels. You can promote through different social media and pay-per-click (PPC) campaigns. Advertising is also a cost-effective way to bring more traffic to your website. To learn more about these strategies, you can contact Page1 Europe on +44 (0) 800 404 5988.
Talk to us! We can help you with your SEO marketing strategies.
Image source: http://searchfactory.com.au/wp-content/uploads/2014/08/international-seo.jpg
SEO Europe 
