Strategies to Internationalise SEO Services

Page 1 SEO Services can help to achieve higher search engine rankings for your website. However, if you want to broaden the scope of your business, it is best to internationalise your SEO strategies. This will help to increase the visibility of your product and your company across the globe, while also leading to a higher ROI for your business. Here are some of the ways in which you can internationalise your SEO strategies:

• Adapt a multi-channel strategy

You can expand your marketplace by utilising international market websites such as eBay and Amazon. Since these are the leading e-Commerce channels worldwide, more people will get to know your products, which may result in more overseas sales. This is also a way to get more visitors to your website.

• Choose a trusted domain

International websites usually prefer to use open domains like “.com” and “.net” which are included in the top-level domains. However, trusted domains will create a better chance to get more website visits. Set up the subfolders to target each market correctly.

• Language awareness

Language is one of the most important factors for international SEO. If your audience understands the information included on the website, there is a much greater chance they will continue browsing. That doesn’t mean that you need to learn the native lingo. You can insert some local language to persuade the overseas market. The best compromise is to use the universal language, English.

• Effective keyword research

Search for a keyword that is in keeping with the local language of your target country or area. You should incorporate a word that is suitable to your content. In this way, overseas markets will have a greater interest in your products.

• Research the locals

You cannot enter into the international market if you don’t know your audience in terms of culture, language and lifestyle. It is also important to be aware of their currencies and their preferred methods of payment.

• Make use of your channels

Once you are ready to introduce your website to the international market, you can start using all the available channels. You can promote through different social media and pay-per-click (PPC) campaigns. Advertising is also a cost-effective way to bring more traffic to your website. To learn more about these strategies, you can contact Page1 Europe on +44 (0) 800 404 5988.

Talk to us! We can help you with your SEO marketing strategies.

Image source: http://searchfactory.com.au/wp-content/uploads/2014/08/international-seo.jpg

Different Benefits of Off Page SEO

On page and off page SEO services work hand in hand. Although the biggest contributory factor in getting your website to the top of search engine results is On Page services, off page SEO can also bring more traffic to your website. Here are some off page SEO benefits:

• Increase in Rankings

– Off page SEO can contribute to things that affect the rank of a website in the search engine result pages (SERPs). Off page blogs allow you to use keywords and hyperlink them to the main website of the company for traffic generation. They also help to increase online visibility.

• Increase PageRank

– Page rank is a number between 0 and 10 that indicates the importance of a website in the eyes of Google. Here’s a 0-10 chart for a better view of what Page rank is all about:

• 0 – Means that you are not in Google’s search yet.
• 1 to 2 (Poor) – This rank means that the website is not yet competitive enough.
• 3 (Average) – Most of the sites have PageRank 3. They are visible on Google but are still not competitive enough.
• 4 to 5 (Good) – This rank is for a well-established website. It will usually see your website on the first page in some searches.
• 6 to 7 (Great) – This means that your company/website is able to contend for some top positions.
• 8 to 9 (Huge) – Everybody wants you! If this is where you rank, your website is most likely to rank the same as Yahoo.com and CNN.
• 10 (Best) – Your website is likely to be visited by the thousands, every hour, like Google.com Microsoft.com, Apple.com and Adobe.com.

• Higher Online Exposure

– Higher online rankings mean greater online exposure. Those websites that are enjoying the top positions of the search results will get more visits, more social media mentions and more links. This also affords a higher chance of securing more online customers.

Through effective and efficient SEO services, Page 1 Europe will surely help your business to grow. Call us now on +44 (0)800 404 5988 for more details. We look forward to talking with you!

SEO Success Factors

It is the goal of every website to rank on Google’s first page. That’s why more and more businesses today are using page one SEO services that might be offered by an SEO company in the UK to improve their rankings and establish their brands.

Since Google’s algorithms and the rules of SEO keep changing, it is also important that you are able to establish certain on page and off page factors leading to SEO success. While it’s true that SEO practices can be unpredictable, there are still some elements of SEO that you will be able to control.

The On Page Factors

On page factors contain the elements of SEO success by which you have direct control. These elements include your website’s content, meta and your website’s architecture.

1. Content

Whatever happens to SEO, content will always be king. Too much content and lack of quality is never a good combination. Stick to content that counts. Focus on creating quality content containing important information that your clientele needs. Also, well written content should be well researched, infused with the right keywords – words that help to get you found – and should be fresh, engaging and out of the box.

2. Meta

Meta titles, tags and descriptions make your page a lot easier to read, especially for a skimmer and not a reader. Using keywords relevant to your brand, your topic or your page on your meta helps increase your visibility in the web.

3. Architecture

User experience over your website is one of the biggest factors in achieving stable page rankings on top. If your website can be easily crawled, then search engines can easily index it and only then can you be found. Take into consideration duplicate issues, speed issues and URL structures. Nobody ever wants to stay on a page that takes more than 20 seconds to load. If your site also works well on mobile devices like smartphones and tablets, then you have definitely increased your odds of a successful campaign.

The Off Page Factors

Off page factors, on the other hand, are elements mostly influenced by visitors and other publishers. This doesn’t mean that you don’t have a job to do anymore. This is where you see the importance of your on page efforts because most of the elements of the off page factors are linked there.

1. Links

The rule of linking is just like the rule of content: quality will always win over quantity. Always gain links from trusted and authority websites. You should also be able to use links that are pointing to the right pages and that use keyword texts.

2. Authority

Building your authority online is simply gaining the trust of your readers. Link yourself to authority websites and your identity can be easily verified within the online community.

3. Social

With lots of spammy websites today, becoming social is a way to brand yourself as a “real person” operating in the online community. If you are socially visible, you’ll be able to widen your reach and target your potential customers. Utilise social networks to comment, like and share.

4. Target

Marketing your brand on a large scale can be difficult, especially if you are just starting or if you are working with limited resources. Think where your target market is. Do you want a national market, an international one or a more targeted one within your locality?

Increase your chances of SEO success by contacting us at Page 1 Europe. Let us help you build your business and realise your goal for SEO success.

Establishing Your Credibility through Online Reputation Management

Whether good or bad, the Internet spreads news and information in an instant. It is therefore a very good idea to establish your credibility online to gain the trust of more customers across the globe. Is this really possible? Of course! With the help of Page 1 Europe’s Online Reputation Management services, you can now improve your customer service to retain a more loyal customer base and win new business as well.

Customer Complaints and Feedback

This service affords the customer the opportunity to contact the company direct with enquiries or for quotations. It also gives them a convenient platform for complaints and feedback. This strategy is very good for the company because it makes the customers feel that their opinions are well recognised. It also provides valuable information to enable improvements in the quality of your products and services.

Improve Online Information about the Company

Page 1 Europe can also help to ensure that all disclosed information about the company such as the office address, contact numbers, social media sites and history are written correctly to avoid misleading information. Keep in mind that you are unlikely to achieve adequate sales and enquiries if this information is incorrect.

Branded Keywords

Branded keywords in both on page and off page content is one of the best seo marketing services that Page 1 Europe offers. Aside from the fact that it allows the brand to be crawled by Google once searched, it also establishes the brand name and it increases brand or company awareness. Always remember that you have to sustain the popularity of the company to continue to win over its competitors.

Reputation Management

This service works through setting up a company profile on several review sites, where people can openly state their good experiences about your products or your services. It encourages positive reviews and it pushes down negative search results. Your online credibility can attract more people to try your products or services because of the influence of other people’s positive feedback.

Company Promotion

Online Reputation Management also caters to company promotions with the help of a third party. An SEO company may contact other companies or organisations to mention a client through content linking to their website. It also helps the company provide the right kind of rewards, online contests or promotional packages for higher returns on investments.

If you want to strengthen the foundation of your company, avail the Online Reputation Management service along with other SEO services from Page 1 Europe. Contact us for more details.

Why Do You Need SEO for Your Business?

When it comes to running a business, enabling the customers to access your site can push for more sales and can catapult your way into earning millions; that’s why tons of companies all over the world has web visibility. The most important part of web visibility is for a company to reach the page one results of a search engine. That’s where Search Engine Optimisation comes in. Now, if you own a business which still isn’t accessible on the net, it’s time for you to go to the cybernetic jungle with a help of a guide—the SEO specialists. Here’s why:

1. SEO increases site visitors – If your business receives customers in real life and gets paid in cash, you don’t have to worry much about site traffic. If you have an online business, low site traffic means low sales and if that goes on, it may cause your business to fail. SEO helps companies to lead internet users to the company website. This increases brand recognition and potential sales.

2. Because its already part of every company’s best practices – This is not just about following a group of competitors. This is about taking necessary steps to advance your company. SEO, just like advertising, is already a widely accepted tool to boost a company’s sales. Hiring an SEO specialist is like hiring a private traffic enforcer for your business. He will direct the passing cars straight to your vicinity.

3. In order for your business to reach another milestone – Google gets an average of a billion users every month and this data is dated back in 2011. Being searchable in a major player’s search engine can boost your sales significantly. Imagine how much you can earn if a couple of brilliant SEO specialists manage to boost up your search rank to the first page search result. The equivalent of that is like exposing more than a billion of customers to your business.

Let’s accept it. SEO is a commodity towards progressing and sustaining all types of businesses. They’ve arrived and they stay here for good. SEO is a great leap towards the success of your business.

If you want to see more benefits of SEO, take a look at our UK SEO company services to help your business and contact us for any enquiry.

 

 

 

 

 

Content – The Heart of Successful SEO

When it comes to Internet marketing, the content you make matters a lot. What makes other websites stand out aside from a great web design is compelling content. Couple those things with smart SEO tactics and your website will likely make it on top of search engines.

But then, how do you write compelling content? The answer depends mostly on what kind of content you’re trying to create. But if by compelling you mean the basics that gets your reader to read your copy, then here are the essentials that you need to remember according to a UK SEO company.

Magnetic headlines. Readers usually make their first impression just by looking at your headlines. Promise your readers something good and great through your headlines. Doing so will make them read your copy for their benefit.

Engaging introduction. A lame opening even with a great headline is useless. Invite your readers in your introduction. Approach them in a way that they feel important by capturing their interest and imagination.

Be persuasive. Don’t just write content. Create content that makes sense. Remember that words have the power to lure your reader in.

Write good sentences. Web visitors today are more like skimmers rather than readers. Being able to write good sentences will make your readers keep reading. You don’t even have to write a lot to say a lot. Just say the right things and you’re good.

Use bullet points. Long copies are boring to read. But bullet points make your copy readable, concise and full of promise. If you need to summarise something or emphasise something, using bullets is the best way to do it.

Make use of subheads. Just like long copies, large chunks of texts are not really eye-catching. Use subheads to give your readers an idea of what they’ll be reading then hit it on with good sentences that are seductive and persuasive.

End in style. Compelling content should be enjoyable and informative. It should help your reader transit smoothly from one point to another. Your closing should make your reader understand what you are trying to tell them and where you are leading them on. That’s what it means to close in style.

Be original. Because it won’t really matter if you’ve got great content you copied on the web word per word. Find your own voice. Choose your own writing style. Say what you mean; only this time, you try to write what you mean to say.

Remember that making great content entails a lot of hard work. It’s something you practice on a regular basis and a skill you should master daily and consistently. Always keep your audience and target market in mind. And lastly, make sure that most or all of the essential elements here are present in your content.

Like this post? Take a look at our Page1 SEO services to effectively manage your website’s SEO campaigns.