Black, Grey and White: Which SEO strategy to use?

Before you invest your money and invest your trust in a certain SEO company Europe, you might as well know the kind of SEO practice they use. SEO has three different colours: black, grey and white. Each colour represents different SEO strategies.

1. Black Hat

Black hat SEO concentrates on improving a website’s ranking by using unethical techniques and other practices that violate the rules and regulations of a certain search engine (e.g. Google). Black hat SEO uses the following techniques:

• Hidden Text

It is a textual content that visitors cannot see but it is readable by search engines. This is used mainly to improve the website’s ranking within a short period of time.

• Keyword Stuffing

This technique sees the SEO provider inserting an excessive amount of keywords into the meta- tags and the web content.

• Scraping

A spam technique where an SEO provider plagiarises another website’s content and uses the content for their client’s website, it is basically a copy-paste technique. Scraping is also known as web data extraction.

 

2. Grey Hat

Grey hat SEO is a combination of white hat and black hat SEO. It uses both legitimate and illegitimate SEO techniques. Here are some of the strategies that fall under Grey Hat SEO:

• Buying Old Domains

Grey hat purchases old, abandoned domains (but with authority) and uses them to improve the rankings of a certain website. They do this by creating links that direct to the website that they want to rank.

 

• Duplicate Content

This is a technique where a piece of content appears in two or more locations on the Internet.

 

• Article Spinning

This technique involves re-writing existing content and simply changing some elements or parts of it to make the “new” content look unique and original. This way, they can avoid penalties for plagiarism. However, the content will still not be 100% SEO effective because it has the same “thought” behind it as the first hand reference.

3. White Hat

White hat SEO practices ethical techniques and follows the guidelines and regulations of search engines. The advantage of using White Hat SEO is that there is no risk involved. This strategy involves guest blogging, link baiting, internal linking and other legal techniques. Some of them include:

• Quality Content

White hat SEO provides original, relevant and reader-friendly information about the company, their products and services, etc.

• Site Optimisation

This technique keeps the website’s structure and content in line with each other. The meta-data, web pages, articles, titles, etc. in the website are relevant and related to one another. Correct site optimisation plays a big role in a website’s search engine rankings.

• Link Building

White hat SEO builds quality links by sourcing links from other websites and those links land back to the website that they want to rank.

Page 1 Europe is a trustworthy company that provides quality SEO and Internet marketing services. Always doing things the right way, we employ white hat SEO strategies to ensure reliable and tangible results. You can call us on +44 (0) 800 404 5988 to learn more.

The Must-Have Qualities of an Internet Marketing Company

Are you looking for an Internet marketing company that can help boost your website’s online visibility? Here are the traits that you need to consider when looking for a reputable Internet marketing company:

1. Honesty

All SEO companies promise to help you reach the number one spot on the search engines. However, the company that you can trust should also inform you about your responsibilities, as the client that will make this promise achievable. A company that values honesty and transparency listens to their clients. Be aware that all SEO providers are not the same!

2. Expertise

The company must be knowledgeable about the different fields of SEO including link building, campaign management, SEO content writing, proofreading and social media marketing. Review the websites of some of their current or previous clients to learn whether they are competent enough to help you…. And remember, not all SEO providers are not the same!

3. Creativity

An effective Internet marketing company must have the creativity to formulate new SEO strategies, without stepping out of Google’s algorithms. They must know how to follow trends and also start their own for the best possible results.

4. Good Customer Service

Look for an SEO company that prioritises each of their clients. They should have the initiative to communicate with you on a regular basis. Some companies conduct meetings with their clients every now and then to get their feedback. As I said before, not all SEO providers are the same! A good SEO company will also answer your calls or emails as soon as possible.

5. Stability and Reputation

The Internet marketing company that you decide to go with must be stable. Research the experience of each provider and review the feedback of their previous clients to determine whether they can work with you on a long term basis. This is the simplest way to check the company’s credibility. Did we mention that not all SEO providers are not the same…?

Page 1 Europe is one of the most credible and trustworthy Internet marketing companies in Europe. Review our website or call +44 (0) 800 404 5988 to get to know us better. We can’t wait to talk to you!

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Strategies to Internationalise SEO Services

Page 1 SEO Services can help to achieve higher search engine rankings for your website. However, if you want to broaden the scope of your business, it is best to internationalise your SEO strategies. This will help to increase the visibility of your product and your company across the globe, while also leading to a higher ROI for your business. Here are some of the ways in which you can internationalise your SEO strategies:

• Adapt a multi-channel strategy

You can expand your marketplace by utilising international market websites such as eBay and Amazon. Since these are the leading e-Commerce channels worldwide, more people will get to know your products, which may result in more overseas sales. This is also a way to get more visitors to your website.

• Choose a trusted domain

International websites usually prefer to use open domains like “.com” and “.net” which are included in the top-level domains. However, trusted domains will create a better chance to get more website visits. Set up the subfolders to target each market correctly.

• Language awareness

Language is one of the most important factors for international SEO. If your audience understands the information included on the website, there is a much greater chance they will continue browsing. That doesn’t mean that you need to learn the native lingo. You can insert some local language to persuade the overseas market. The best compromise is to use the universal language, English.

• Effective keyword research

Search for a keyword that is in keeping with the local language of your target country or area. You should incorporate a word that is suitable to your content. In this way, overseas markets will have a greater interest in your products.

• Research the locals

You cannot enter into the international market if you don’t know your audience in terms of culture, language and lifestyle. It is also important to be aware of their currencies and their preferred methods of payment.

• Make use of your channels

Once you are ready to introduce your website to the international market, you can start using all the available channels. You can promote through different social media and pay-per-click (PPC) campaigns. Advertising is also a cost-effective way to bring more traffic to your website. To learn more about these strategies, you can contact Page1 Europe on +44 (0) 800 404 5988.

Talk to us! We can help you with your SEO marketing strategies.

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Different Benefits of Off Page SEO

On page and off page SEO services work hand in hand. Although the biggest contributory factor in getting your website to the top of search engine results is On Page services, off page SEO can also bring more traffic to your website. Here are some off page SEO benefits:

• Increase in Rankings

– Off page SEO can contribute to things that affect the rank of a website in the search engine result pages (SERPs). Off page blogs allow you to use keywords and hyperlink them to the main website of the company for traffic generation. They also help to increase online visibility.

• Increase PageRank

– Page rank is a number between 0 and 10 that indicates the importance of a website in the eyes of Google. Here’s a 0-10 chart for a better view of what Page rank is all about:

• 0 – Means that you are not in Google’s search yet.
• 1 to 2 (Poor) – This rank means that the website is not yet competitive enough.
• 3 (Average) – Most of the sites have PageRank 3. They are visible on Google but are still not competitive enough.
• 4 to 5 (Good) – This rank is for a well-established website. It will usually see your website on the first page in some searches.
• 6 to 7 (Great) – This means that your company/website is able to contend for some top positions.
• 8 to 9 (Huge) – Everybody wants you! If this is where you rank, your website is most likely to rank the same as Yahoo.com and CNN.
• 10 (Best) – Your website is likely to be visited by the thousands, every hour, like Google.com Microsoft.com, Apple.com and Adobe.com.

• Higher Online Exposure

– Higher online rankings mean greater online exposure. Those websites that are enjoying the top positions of the search results will get more visits, more social media mentions and more links. This also affords a higher chance of securing more online customers.

Through effective and efficient SEO services, Page 1 Europe will surely help your business to grow. Call us now on +44 (0)800 404 5988 for more details. We look forward to talking with you!

Outsourcing Off Page SEO to Page1 Europe

Page1 Europe is a credible SEO company in the UK. One of the services that we deliver is Off Page SEO. We mainly focus on three important aspects when it comes to off page SEO: link building, link deletion and content creation.

Link Building

Link Building is considered as the heart of off page SEO. When more links are built, a website becomes more useful and effective to its users. Links incur positive or negative effects as the Google Algorithm gradually becomes more efficient at separating the valuable links from the worthless links. You can distinguish natural links from organic links with the help of a competitor analysis. This process allows Page1 Europe to assess the techniques employed by your business competitors. We can then formulate dynamic off page SEO strategies that can compete and even surpass your competitors’ strategies. Page1 Europe also considers the actual business concerns at hand. We are able to give advice on conventional marketing activities that can boost your online presence and exposure.

Link Deletion

The diversity and quality of a website’s link profile is becoming more and more significant. Evaluating a certain website’s link profile is necessary from the beginning of any SEO campaign. This helps Page1 Europe to decide what actions to take. Depending on the assessment, we can perform a manual link removal campaign or we can utilise the Google Disavow Tool to flag links that should be disconnected from the website. This method can be deemed as a useful and effective way to protect the business from possible fines and penalties, even though the website has not been hit with manual action. Additionally, this will generate a paper trail that provides evidence that can be submitted to Google.

Content Creation

We also generate content to produce more links. We post articles onto off page blogs or third party websites. We also post “infographics”. These are images or graphics that deliver concise information. Both articles and infographics will help to boost a website’s off page presence. Page1 Europe’s precise content generation, alongside our Social Media Marketing support, will surely boost your off page SEO activities.

When these off page SEO strategies are successfully utilised and applied, your website’s online presence will rise. This will eventually improve the ranking of your website in the search engine results and will likely increase the number of your website visitors.

Outsource your off page SEO to Page1 Europe and experience genuine results. Contact us now on +44 (0)800 404 5988 for more details.

SEO Research & Analysis: First Step to Ranking on Search Engines

It takes a lot of skill, effort and patience to be number one on the search engine results and to maintain your post over a long period of time. This is the main reason why many companies avail Page 1 SEO services. They want a reliable company that can work the magic for them.

The first step to bringing your website to the peak of Google rankings is SEO Research & Analysis. It involves tracking, analysing and improving all website activities to formulate better Search Engine Optimisation plans. The Research & Analysis process includes:

• Google Analytics and Webmaster Tools Setup

Google analytics is the most widely used website statistics service offered by Google. It generates detailed statistics about the website’s traffic and measures conversions and sales. As your SEO service provider, Page 1 Europe will manage the initial setup for your business and also manage your existing accounts. This will enable you to track visitors who directly visit your website, as well as those who come from search engines, social media and referring sites.

• Analysis

The data collected from analytical tools will enable you to analyse the important factors in successful SEO, such as the number of visitors and traffic, the time they spend on the website and the number of potential paying customers. All of this information will work towards improving your SEO strategies for future success.

• Keyword Research

Ranking for the right keywords can make or break your website. Through keyword research, you can determine shifts in demand, respond to market changes and know what web searchers are seeking. It will allow you to play to the right target audience and focus on the most efficient and effective strategies.

• Competitor Research

Always remember that you are not alone in the market. You have a lot of competitors to watch out for. Competitor research involves determining your competitors as well as their SEO movements, on page activities and off page activities. Being aware of how your competitors work will help you to stay ahead of the game.

Contact Page 1 Europe if you want continuous growth for your company. Through efficient and effective SEO services, we will help your business to grow.

Image source: http://www.denverseoservices.co/wp-content/uploads/2013/10/SEO-Services-Denver.jpg

Availing Web Development Services for a Customer-friendly Website

A customer-friendly website is crucial, being one of the factors you need to consider if you want to retain more visitors and convert them into paying customers. However, there are several things to keep in mind if you want an attractive and easy to use website. The font style, colour and size, the theme and design of the web pages, the pictures that you include, the widgets or applications and the content are all worthy of your consideration. So, to maximise the benefits earned from your online marketing tool, you should make use of the most effective page one seo services – web development.

Web Development Services

Worry not about your online sales because the web development services we provide guarantee a big improvement in your online presence.

1. Server and Hosting Set-up

Page 1 Europe caters both to those companies who need to set-up a website for their business and those who already have active servers. We integrate our web marketing strategy to the plans and preferences of our clients, to make sure that their new or improved host will work wonders for their business.

2. Web Improvement and Coding

The skilled web developers of Page 1 Europe are competent in different web improvement approaches and programming styles. These ensure properly coded, functional and efficient web pages. The sky is the limit for the continuous upgrade of your company website.

3. Web and Graphic Design

Images are very important to keep the attention and interest of customers. Page 1 Europe also has creative graphic designers that produce specialised and original, eye catching images. These will attract more visitors to view your products or services.

4. Content Creation

Relevant content plays a big role in Search Engine Optimisation. There should be specific keywords related to the company and its services in order for search engines to crawl the website. The proper composition of text is essential for the customer to understand the products, services and all the details concerning the enterprise. The capable writers at Page 1 Europe can ensure that your web page content and articles are interesting and captivating, welcoming new site visitors and prospective customers.

5. Application Set-up and Development

Specific businesses need certain applications that could add to the customer-friendliness of their website. For example: A foreign exchange company needs a calculator and converter in their website to answer the queries of their customers. Accordingly, Page 1 Europe is able to customise a calculator and converter, exclusively for your business.

6. Technical Support

Page 1 Europe’s web development services do not stop at the creation of web pages. We also ensure that your website continues to perform its duty. We have a technical support unit that is happy to assist you, should unexpected problems or complications arise. Simply call us a call on +44 (0)800 404 5988.

 

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Blog’s, Web Crawler’s and SEO – A Mutual Relationship

How do blog’s affect a website’s rankings? What is their relationship with SEO?

We all know that the main goal of SEO is to reach the number one spot on various search engines such as Google, Bing and Yahoo etc.

Blogging is an activity that can make a huge difference to a website’s rankings. It provides fresh content for various search engines to index and publish.

In order for search engine’s to produce a result, they use a program that is specifically designed to index web pages and collect data for future use. That program is called a “web crawler” – more commonly referred to as a “spider”. Spider’s love fresh content, therefore updating your website frequently through a blog is an effective ranking strategy.

Web Crawler’s/Spider’s

To better understand the co-relation between blogging and SEO, we need to understand how a “spider” actually works. Here is a step by step procedure:

1. Spider’s will visit a list of web pages—called a ‘seed’, they will record all the visible text, hyperlinks, pictures and tags that are found within the website (basically all its content) then load it into the spider’s server, create a database and index the content accordingly.

2. After completing the process in the ‘seed’ page, it will retrieve all the hyperlinks that have been found. It will then start following them one by one, repeating the whole collection and indexing process on each page.

3. If a spider followed a link and the page returned an error e.g. the page doesn’t exist anymore (page 404 error), it will be marked for possible deletion from the index.

If the page has been indexed before and is already in the rankings, the spider would then proceed by checking for new content on the page. If there is new content found then it will assess this new content and subsequently place it within the index.

Blog’s

Blog’s can be a website (wordpress.com) or a section of a website (yourwebsite.com/blog/) etc. The content of the blog is written by a person called a “blogger”. The blogger can include any topic that he/she wishes—it can be a personal diary, general information, facts, events or news etc. This content can include text, images, infographics or even video.

SEO

By having a blog it is an integral part of any SEO strategy by providing fresh new content that can allow your website to rank for a number of new keywords. Blog’s can also benefit you by attracting inbound links to your website due to the quality of your content.

 

So there you have it… if your website does not have a blog put one in place today and watch your rankings grow. That said, there is a lot more to SEO than just having a blog. We have a number of seo marketing services that can assist you in increasing your online visibility. Get in touch today.

SEO Success Factors

It is the goal of every website to rank on Google’s first page. That’s why more and more businesses today are using page one SEO services that might be offered by an SEO company in the UK to improve their rankings and establish their brands.

Since Google’s algorithms and the rules of SEO keep changing, it is also important that you are able to establish certain on page and off page factors leading to SEO success. While it’s true that SEO practices can be unpredictable, there are still some elements of SEO that you will be able to control.

The On Page Factors

On page factors contain the elements of SEO success by which you have direct control. These elements include your website’s content, meta and your website’s architecture.

1. Content

Whatever happens to SEO, content will always be king. Too much content and lack of quality is never a good combination. Stick to content that counts. Focus on creating quality content containing important information that your clientele needs. Also, well written content should be well researched, infused with the right keywords – words that help to get you found – and should be fresh, engaging and out of the box.

2. Meta

Meta titles, tags and descriptions make your page a lot easier to read, especially for a skimmer and not a reader. Using keywords relevant to your brand, your topic or your page on your meta helps increase your visibility in the web.

3. Architecture

User experience over your website is one of the biggest factors in achieving stable page rankings on top. If your website can be easily crawled, then search engines can easily index it and only then can you be found. Take into consideration duplicate issues, speed issues and URL structures. Nobody ever wants to stay on a page that takes more than 20 seconds to load. If your site also works well on mobile devices like smartphones and tablets, then you have definitely increased your odds of a successful campaign.

The Off Page Factors

Off page factors, on the other hand, are elements mostly influenced by visitors and other publishers. This doesn’t mean that you don’t have a job to do anymore. This is where you see the importance of your on page efforts because most of the elements of the off page factors are linked there.

1. Links

The rule of linking is just like the rule of content: quality will always win over quantity. Always gain links from trusted and authority websites. You should also be able to use links that are pointing to the right pages and that use keyword texts.

2. Authority

Building your authority online is simply gaining the trust of your readers. Link yourself to authority websites and your identity can be easily verified within the online community.

3. Social

With lots of spammy websites today, becoming social is a way to brand yourself as a “real person” operating in the online community. If you are socially visible, you’ll be able to widen your reach and target your potential customers. Utilise social networks to comment, like and share.

4. Target

Marketing your brand on a large scale can be difficult, especially if you are just starting or if you are working with limited resources. Think where your target market is. Do you want a national market, an international one or a more targeted one within your locality?

Increase your chances of SEO success by contacting us at Page 1 Europe. Let us help you build your business and realise your goal for SEO success.

Establishing Your Credibility through Online Reputation Management

Whether good or bad, the Internet spreads news and information in an instant. It is therefore a very good idea to establish your credibility online to gain the trust of more customers across the globe. Is this really possible? Of course! With the help of Page 1 Europe’s Online Reputation Management services, you can now improve your customer service to retain a more loyal customer base and win new business as well.

Customer Complaints and Feedback

This service affords the customer the opportunity to contact the company direct with enquiries or for quotations. It also gives them a convenient platform for complaints and feedback. This strategy is very good for the company because it makes the customers feel that their opinions are well recognised. It also provides valuable information to enable improvements in the quality of your products and services.

Improve Online Information about the Company

Page 1 Europe can also help to ensure that all disclosed information about the company such as the office address, contact numbers, social media sites and history are written correctly to avoid misleading information. Keep in mind that you are unlikely to achieve adequate sales and enquiries if this information is incorrect.

Branded Keywords

Branded keywords in both on page and off page content is one of the best seo marketing services that Page 1 Europe offers. Aside from the fact that it allows the brand to be crawled by Google once searched, it also establishes the brand name and it increases brand or company awareness. Always remember that you have to sustain the popularity of the company to continue to win over its competitors.

Reputation Management

This service works through setting up a company profile on several review sites, where people can openly state their good experiences about your products or your services. It encourages positive reviews and it pushes down negative search results. Your online credibility can attract more people to try your products or services because of the influence of other people’s positive feedback.

Company Promotion

Online Reputation Management also caters to company promotions with the help of a third party. An SEO company may contact other companies or organisations to mention a client through content linking to their website. It also helps the company provide the right kind of rewards, online contests or promotional packages for higher returns on investments.

If you want to strengthen the foundation of your company, avail the Online Reputation Management service along with other SEO services from Page 1 Europe. Contact us for more details.