It is the goal of every website to rank on Google’s first page. That’s why more and more businesses today are using page one SEO services that might be offered by an SEO company in the UK to improve their rankings and establish their brands.
Since Google’s algorithms and the rules of SEO keep changing, it is also important that you are able to establish certain on page and off page factors leading to SEO success. While it’s true that SEO practices can be unpredictable, there are still some elements of SEO that you will be able to control.
The On Page Factors
On page factors contain the elements of SEO success by which you have direct control. These elements include your website’s content, meta and your website’s architecture.
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Content
Whatever happens to SEO, content will always be king. Too much content and lack of quality is never a good combination. Stick to content that counts. Focus on creating quality content containing important information that your clientele needs. Also, well written content should be well researched, infused with the right keywords – words that help to get you found – and should be fresh, engaging and out of the box.
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Meta
Meta titles, tags and descriptions make your page a lot easier to read, especially for a skimmer and not a reader. Using keywords relevant to your brand, your topic or your page on your meta helps increase your visibility in the web.
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Architecture
User experience over your website is one of the biggest factors in achieving stable page rankings on top. If your website can be easily crawled, then search engines can easily index it and only then can you be found. Take into consideration duplicate issues, speed issues and URL structures. Nobody ever wants to stay on a page that takes more than 20 seconds to load. If your site also works well on mobile devices like smartphones and tablets, then you have definitely increased your odds of a successful campaign.
The Off Page Factors
Off page factors, on the other hand, are elements mostly influenced by visitors and other publishers. This doesn’t mean that you don’t have a job to do anymore. This is where you see the importance of your on page efforts because most of the elements of the off page factors are linked there.
1. Links
The rule of linking is just like the rule of content: quality will always win over quantity. Always gain links from trusted and authority websites. You should also be able to use links that are pointing to the right pages and that use keyword texts.
2. Authority
Building your authority online is simply gaining the trust of your readers. Link yourself to authority websites and your identity can be easily verified within the online community.
3. Social
With lots of spammy websites today, becoming social is a way to brand yourself as a “real person” operating in the online community. If you are socially visible, you’ll be able to widen your reach and target your potential customers. Utilise social networks to comment, like and share.
4. Target
Marketing your brand on a large scale can be difficult, especially if you are just starting or if you are working with limited resources. Think where your target market is. Do you want a national market, an international one or a more targeted one within your locality?
Increase your chances of SEO success by contacting us at Page 1 Europe. Let us help you build your business and realise your goal for SEO success.
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