SEO Success Factors

It is the goal of every website to rank on Google’s first page. That’s why more and more businesses today are using page one SEO services that might be offered by an SEO company in the UK to improve their rankings and establish their brands.

Since Google’s algorithms and the rules of SEO keep changing, it is also important that you are able to establish certain on page and off page factors leading to SEO success. While it’s true that SEO practices can be unpredictable, there are still some elements of SEO that you will be able to control.

The On Page Factors

On page factors contain the elements of SEO success by which you have direct control. These elements include your website’s content, meta and your website’s architecture.

1. Content

Whatever happens to SEO, content will always be king. Too much content and lack of quality is never a good combination. Stick to content that counts. Focus on creating quality content containing important information that your clientele needs. Also, well written content should be well researched, infused with the right keywords – words that help to get you found – and should be fresh, engaging and out of the box.

2. Meta

Meta titles, tags and descriptions make your page a lot easier to read, especially for a skimmer and not a reader. Using keywords relevant to your brand, your topic or your page on your meta helps increase your visibility in the web.

3. Architecture

User experience over your website is one of the biggest factors in achieving stable page rankings on top. If your website can be easily crawled, then search engines can easily index it and only then can you be found. Take into consideration duplicate issues, speed issues and URL structures. Nobody ever wants to stay on a page that takes more than 20 seconds to load. If your site also works well on mobile devices like smartphones and tablets, then you have definitely increased your odds of a successful campaign.

The Off Page Factors

Off page factors, on the other hand, are elements mostly influenced by visitors and other publishers. This doesn’t mean that you don’t have a job to do anymore. This is where you see the importance of your on page efforts because most of the elements of the off page factors are linked there.

1. Links

The rule of linking is just like the rule of content: quality will always win over quantity. Always gain links from trusted and authority websites. You should also be able to use links that are pointing to the right pages and that use keyword texts.

2. Authority

Building your authority online is simply gaining the trust of your readers. Link yourself to authority websites and your identity can be easily verified within the online community.

3. Social

With lots of spammy websites today, becoming social is a way to brand yourself as a “real person” operating in the online community. If you are socially visible, you’ll be able to widen your reach and target your potential customers. Utilise social networks to comment, like and share.

4. Target

Marketing your brand on a large scale can be difficult, especially if you are just starting or if you are working with limited resources. Think where your target market is. Do you want a national market, an international one or a more targeted one within your locality?

Increase your chances of SEO success by contacting us at Page 1 Europe. Let us help you build your business and realise your goal for SEO success.

Establishing Your Credibility through Online Reputation Management

Whether good or bad, the Internet spreads news and information in an instant. It is therefore a very good idea to establish your credibility online to gain the trust of more customers across the globe. Is this really possible? Of course! With the help of Page 1 Europe’s Online Reputation Management services, you can now improve your customer service to retain a more loyal customer base and win new business as well.

Customer Complaints and Feedback

This service affords the customer the opportunity to contact the company direct with enquiries or for quotations. It also gives them a convenient platform for complaints and feedback. This strategy is very good for the company because it makes the customers feel that their opinions are well recognised. It also provides valuable information to enable improvements in the quality of your products and services.

Improve Online Information about the Company

Page 1 Europe can also help to ensure that all disclosed information about the company such as the office address, contact numbers, social media sites and history are written correctly to avoid misleading information. Keep in mind that you are unlikely to achieve adequate sales and enquiries if this information is incorrect.

Branded Keywords

Branded keywords in both on page and off page content is one of the best seo marketing services that Page 1 Europe offers. Aside from the fact that it allows the brand to be crawled by Google once searched, it also establishes the brand name and it increases brand or company awareness. Always remember that you have to sustain the popularity of the company to continue to win over its competitors.

Reputation Management

This service works through setting up a company profile on several review sites, where people can openly state their good experiences about your products or your services. It encourages positive reviews and it pushes down negative search results. Your online credibility can attract more people to try your products or services because of the influence of other people’s positive feedback.

Company Promotion

Online Reputation Management also caters to company promotions with the help of a third party. An SEO company may contact other companies or organisations to mention a client through content linking to their website. It also helps the company provide the right kind of rewards, online contests or promotional packages for higher returns on investments.

If you want to strengthen the foundation of your company, avail the Online Reputation Management service along with other SEO services from Page 1 Europe. Contact us for more details.

Why Do You Need SEO for Your Business?

When it comes to running a business, enabling the customers to access your site can push for more sales and can catapult your way into earning millions; that’s why tons of companies all over the world has web visibility. The most important part of web visibility is for a company to reach the page one results of a search engine. That’s where Search Engine Optimisation comes in. Now, if you own a business which still isn’t accessible on the net, it’s time for you to go to the cybernetic jungle with a help of a guide—the SEO specialists. Here’s why:

1. SEO increases site visitors – If your business receives customers in real life and gets paid in cash, you don’t have to worry much about site traffic. If you have an online business, low site traffic means low sales and if that goes on, it may cause your business to fail. SEO helps companies to lead internet users to the company website. This increases brand recognition and potential sales.

2. Because its already part of every company’s best practices – This is not just about following a group of competitors. This is about taking necessary steps to advance your company. SEO, just like advertising, is already a widely accepted tool to boost a company’s sales. Hiring an SEO specialist is like hiring a private traffic enforcer for your business. He will direct the passing cars straight to your vicinity.

3. In order for your business to reach another milestone – Google gets an average of a billion users every month and this data is dated back in 2011. Being searchable in a major player’s search engine can boost your sales significantly. Imagine how much you can earn if a couple of brilliant SEO specialists manage to boost up your search rank to the first page search result. The equivalent of that is like exposing more than a billion of customers to your business.

Let’s accept it. SEO is a commodity towards progressing and sustaining all types of businesses. They’ve arrived and they stay here for good. SEO is a great leap towards the success of your business.

If you want to see more benefits of SEO, take a look at our UK SEO company services to help your business and contact us for any enquiry.

 

 

 

 

 

The 3 Basics Of Web Design = A Successful Website

The number of websites is growing every day,yet only a few are deemed successful – what can business owners do to make their own website successful? Surprisingly, it’s not social media or SEO marketing services (although they help), but the three fundamentals of web design that makes the difference. Here, we explain why the presence of these three led to the success of the top websites in the Internet.

Function

Clearly-defined and obvious function – Each website should be designed with a primary function or purpose right from the very start, and their function should be obvious as soon as a visitor enters the website. For example, an e-commerce website requires a shopping cart system, and it is already obvious that it’s a store when you first enter it.

Flexible and future-proof – Possible updates and features should be planned before the website is launched, even if it isn’t feasible or required at the moment. This way, your website will stay relevant throughout its lifetime, and those additional in the future can be implemented easily.

Bug-free and fully functional – It is ideal that everything on the website should be working perfectly as soon as it’s launched, but some problems do appear after the website goes live. In this case, they should be fixed whenever they are detected, while also giving visitors a way to report problems if they occur.

Form

Next to function, appearance is everything – Form should always follow function; how the website looks is the second most important part of the website. This involves several assets like the logo, the theme, and even the colours used in the website. When used effectively, they make a huge impression on the visitor which could be the difference between them staying or leaving.

Design is aimed at the target market – The design should resonate with your business’ target market, while still making it obvious what your site and your company is all about. A colourful and simple design is a lot more appealing to children for example, but it may drive away older people.

Marketing

The right target market – It’s perplexing, but some businesses either don’t know their target market, or don’t know how to market to them. Without this necessary information, it doesn’t matter how well-designed a website is because it’s simply not going to attract the right visitors.

Consult our London SEO company for us to help you improve your page’s web design.