SEO Success Factors

It is the goal of every website to rank on Google’s first page. That’s why more and more businesses today are using page one SEO services that might be offered by an SEO company in the UK to improve their rankings and establish their brands.

Since Google’s algorithms and the rules of SEO keep changing, it is also important that you are able to establish certain on page and off page factors leading to SEO success. While it’s true that SEO practices can be unpredictable, there are still some elements of SEO that you will be able to control.

The On Page Factors

On page factors contain the elements of SEO success by which you have direct control. These elements include your website’s content, meta and your website’s architecture.

1. Content

Whatever happens to SEO, content will always be king. Too much content and lack of quality is never a good combination. Stick to content that counts. Focus on creating quality content containing important information that your clientele needs. Also, well written content should be well researched, infused with the right keywords – words that help to get you found – and should be fresh, engaging and out of the box.

2. Meta

Meta titles, tags and descriptions make your page a lot easier to read, especially for a skimmer and not a reader. Using keywords relevant to your brand, your topic or your page on your meta helps increase your visibility in the web.

3. Architecture

User experience over your website is one of the biggest factors in achieving stable page rankings on top. If your website can be easily crawled, then search engines can easily index it and only then can you be found. Take into consideration duplicate issues, speed issues and URL structures. Nobody ever wants to stay on a page that takes more than 20 seconds to load. If your site also works well on mobile devices like smartphones and tablets, then you have definitely increased your odds of a successful campaign.

The Off Page Factors

Off page factors, on the other hand, are elements mostly influenced by visitors and other publishers. This doesn’t mean that you don’t have a job to do anymore. This is where you see the importance of your on page efforts because most of the elements of the off page factors are linked there.

1. Links

The rule of linking is just like the rule of content: quality will always win over quantity. Always gain links from trusted and authority websites. You should also be able to use links that are pointing to the right pages and that use keyword texts.

2. Authority

Building your authority online is simply gaining the trust of your readers. Link yourself to authority websites and your identity can be easily verified within the online community.

3. Social

With lots of spammy websites today, becoming social is a way to brand yourself as a “real person” operating in the online community. If you are socially visible, you’ll be able to widen your reach and target your potential customers. Utilise social networks to comment, like and share.

4. Target

Marketing your brand on a large scale can be difficult, especially if you are just starting or if you are working with limited resources. Think where your target market is. Do you want a national market, an international one or a more targeted one within your locality?

Increase your chances of SEO success by contacting us at Page 1 Europe. Let us help you build your business and realise your goal for SEO success.

Content – The Heart of Successful SEO

When it comes to Internet marketing, the content you make matters a lot. What makes other websites stand out aside from a great web design is compelling content. Couple those things with smart SEO tactics and your website will likely make it on top of search engines.

But then, how do you write compelling content? The answer depends mostly on what kind of content you’re trying to create. But if by compelling you mean the basics that gets your reader to read your copy, then here are the essentials that you need to remember according to a UK SEO company.

Magnetic headlines. Readers usually make their first impression just by looking at your headlines. Promise your readers something good and great through your headlines. Doing so will make them read your copy for their benefit.

Engaging introduction. A lame opening even with a great headline is useless. Invite your readers in your introduction. Approach them in a way that they feel important by capturing their interest and imagination.

Be persuasive. Don’t just write content. Create content that makes sense. Remember that words have the power to lure your reader in.

Write good sentences. Web visitors today are more like skimmers rather than readers. Being able to write good sentences will make your readers keep reading. You don’t even have to write a lot to say a lot. Just say the right things and you’re good.

Use bullet points. Long copies are boring to read. But bullet points make your copy readable, concise and full of promise. If you need to summarise something or emphasise something, using bullets is the best way to do it.

Make use of subheads. Just like long copies, large chunks of texts are not really eye-catching. Use subheads to give your readers an idea of what they’ll be reading then hit it on with good sentences that are seductive and persuasive.

End in style. Compelling content should be enjoyable and informative. It should help your reader transit smoothly from one point to another. Your closing should make your reader understand what you are trying to tell them and where you are leading them on. That’s what it means to close in style.

Be original. Because it won’t really matter if you’ve got great content you copied on the web word per word. Find your own voice. Choose your own writing style. Say what you mean; only this time, you try to write what you mean to say.

Remember that making great content entails a lot of hard work. It’s something you practice on a regular basis and a skill you should master daily and consistently. Always keep your audience and target market in mind. And lastly, make sure that most or all of the essential elements here are present in your content.

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