European SEO Marketing Services Specified

A lot of companies are not aware about the benefits that they can get from availing Page 1 SEO services especially those that specialise in European marketing. Page 1’s European SEO marketing services will help your company or organisation’s website rank in local search engines such as Google, Yahoo!, Ask, etc. We will help you establish your website’s traffic through specific keywords that you will provide us. It will also help your business to be searchable on Google maps that can help lead customers straight at your office’s doorstep. Listed below are some of the SEO services that Page 1 provides for our European clients:

1. NAP Optimisation

As we all know, NAP is an acronym for name, address and phone. Page 1 Europe will help you establish your company’s NAP in your blog for it to be searchable in different search engines. This will help your customers trace you easily as well as avail your products or services easily.

2. Social Media

Different social media such as Facebook, Twitter, YouTube, Google+ and LinkedIn play a big role when it comes to online marketing. Page 1 Europe provides social media services like monitoring, content posting, and updating your sites to ensure that your company is not outdated to the latest trends when it comes to marketing your products or services. Social media pages will also allow you to broaden your market because you will have more followers . Followers can also help make promoting way easier for you.

3. Reviews

Although they are not given much importance, review sites help engage the customers to avail your products or services through reading the reviews posted by your previous clients. They also help a lot when it comes to reputation management of your company or organisation.

4. Directories and Profiles

Some websites compile company information which makes searching for companies that cater to a specific product or service way easier. Page 1 Europe can help you add your company profile in websites like these so that your company will be in line with your competitors and not be out-powered by them.

5. Maps

A lot of people are already relying on search engines when looking for directions and maps to arrive at their destination successfully. This is also the reason why a lot more establishments are availing web mapping services. It will be easier for their customers to trace the location of their restaurant, boutique, school, hospital, real estate, office, etc that will also result in more sales and high returns of investment.

If you are looking for local SEO services, kindly contact Page 1 Europe and we will be very happy to respond to your marketing needs. Have a great day!

Why Do You Need SEO for Your Business?

When it comes to running a business, enabling the customers to access your site can push for more sales and can catapult your way into earning millions; that’s why tons of companies all over the world has web visibility. The most important part of web visibility is for a company to reach the page one results of a search engine. That’s where Search Engine Optimisation comes in. Now, if you own a business which still isn’t accessible on the net, it’s time for you to go to the cybernetic jungle with a help of a guide—the SEO specialists. Here’s why:

1. SEO increases site visitors – If your business receives customers in real life and gets paid in cash, you don’t have to worry much about site traffic. If you have an online business, low site traffic means low sales and if that goes on, it may cause your business to fail. SEO helps companies to lead internet users to the company website. This increases brand recognition and potential sales.

2. Because its already part of every company’s best practices – This is not just about following a group of competitors. This is about taking necessary steps to advance your company. SEO, just like advertising, is already a widely accepted tool to boost a company’s sales. Hiring an SEO specialist is like hiring a private traffic enforcer for your business. He will direct the passing cars straight to your vicinity.

3. In order for your business to reach another milestone – Google gets an average of a billion users every month and this data is dated back in 2011. Being searchable in a major player’s search engine can boost your sales significantly. Imagine how much you can earn if a couple of brilliant SEO specialists manage to boost up your search rank to the first page search result. The equivalent of that is like exposing more than a billion of customers to your business.

Let’s accept it. SEO is a commodity towards progressing and sustaining all types of businesses. They’ve arrived and they stay here for good. SEO is a great leap towards the success of your business.

If you want to see more benefits of SEO, take a look at our UK SEO company services to help your business and contact us for any enquiry.

 

 

 

 

 

The Secrets to Successful Local SEO

For many local businesses, earning your way on Page 1 SEO is indeed magic; not every business out there is able to achieve it. That’s just because success at local SEO is not easy. To be on top is easy. But to stay on top? Now that’s what makes the job harder and tougher for real.

So what are the secrets to successful local SEO?

Mobile friendliness. Think about it: 70% of searches today are made on mobile devices. Desktop and laptop computers are not the only devices you use to access the internet. There are smartphones, tablets and the similar lot which gives the user another meaning for “website-friendliness”.

Web sites in general are best to look at desktop and laptop screens because they’re optimised to be looked best there. However, a mobile screen is smaller. Therefore the website should be minimised as well to fit the entire screen when accessed through smartphones or tablets. If your website fails to load properly using a mobile device, takes too long to load, or simply have graphics and images all in the wrong places, you can easily say goodbye to your target market.

So what should you do? Fix your website and make mobile-and-tablet friendly version of it. A beautiful and responsive design is definitely the best of both worlds when providing the best of user-experience.

Compelling content. Web users today are more of scanners and skimmers rather than in-depth readers. A crap sentence will definitely sway your audience away and copied content will get you kicked out of the competition even faster by Google. Work hard on your content. You can’t make it on top of Google page 1 if all you have to share are spammy and poor quality content. Practice writing content on a regular begins. Work on researching your keywords well. Diversify your topics without going out of your niche and consistently keep at it.

Citations. Citations allow search engines to conform your business’s existence thereby improving your rankings on search engines. Using local directories for citations are one of the best ways for people to find your business. Just keep in mind that not all citations are equally created. You should be able to find the right categories and identify whether it’s an authority site or a highly trusted blog by Google. Yelp, Merchant Circle, FourSquare and similar directories are some of the best places where you can build your citations.

Quality links. During the early days of SEO (circa 2000), having links from other websites pointing to your own site is a very good thing. Inbound links give proof to a website’s worthiness in Google’s page. However, the aggressive desire of ranking on Page 1 led to the use of poor links that has been the downfall of many businesses.

Just like any other good thing, developing and finding quality links takes time to build. It takes a bit of legwork, a bit of strategising, a lot of research, and a lot of patience.  Rewardingly so, good links are guaranteed to get you up in Google’s rankings.

If you wish to succeed in local SEO, one of the best things you can do is to look at the competition. Always think and strategise in terms of the competition. SEO is a lot of hard work, yes. It takes a lot of time and it can be expensive too. The thing is, you should be able to do it right so as not to waste all the effort, time, and money you are putting into it.

If you are interested in improving your SEO strategies with a good SEO company in the UK, drop our office a visit or contact us on Page 1 Europe and we will help you manage your online reputation and business.

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Content – The Heart of Successful SEO

When it comes to Internet marketing, the content you make matters a lot. What makes other websites stand out aside from a great web design is compelling content. Couple those things with smart SEO tactics and your website will likely make it on top of search engines.

But then, how do you write compelling content? The answer depends mostly on what kind of content you’re trying to create. But if by compelling you mean the basics that gets your reader to read your copy, then here are the essentials that you need to remember according to a UK SEO company.

Magnetic headlines. Readers usually make their first impression just by looking at your headlines. Promise your readers something good and great through your headlines. Doing so will make them read your copy for their benefit.

Engaging introduction. A lame opening even with a great headline is useless. Invite your readers in your introduction. Approach them in a way that they feel important by capturing their interest and imagination.

Be persuasive. Don’t just write content. Create content that makes sense. Remember that words have the power to lure your reader in.

Write good sentences. Web visitors today are more like skimmers rather than readers. Being able to write good sentences will make your readers keep reading. You don’t even have to write a lot to say a lot. Just say the right things and you’re good.

Use bullet points. Long copies are boring to read. But bullet points make your copy readable, concise and full of promise. If you need to summarise something or emphasise something, using bullets is the best way to do it.

Make use of subheads. Just like long copies, large chunks of texts are not really eye-catching. Use subheads to give your readers an idea of what they’ll be reading then hit it on with good sentences that are seductive and persuasive.

End in style. Compelling content should be enjoyable and informative. It should help your reader transit smoothly from one point to another. Your closing should make your reader understand what you are trying to tell them and where you are leading them on. That’s what it means to close in style.

Be original. Because it won’t really matter if you’ve got great content you copied on the web word per word. Find your own voice. Choose your own writing style. Say what you mean; only this time, you try to write what you mean to say.

Remember that making great content entails a lot of hard work. It’s something you practice on a regular basis and a skill you should master daily and consistently. Always keep your audience and target market in mind. And lastly, make sure that most or all of the essential elements here are present in your content.

Like this post? Take a look at our Page1 SEO services to effectively manage your website’s SEO campaigns.

The 3 Basics Of Web Design = A Successful Website

The number of websites is growing every day,yet only a few are deemed successful – what can business owners do to make their own website successful? Surprisingly, it’s not social media or SEO marketing services (although they help), but the three fundamentals of web design that makes the difference. Here, we explain why the presence of these three led to the success of the top websites in the Internet.

Function

Clearly-defined and obvious function – Each website should be designed with a primary function or purpose right from the very start, and their function should be obvious as soon as a visitor enters the website. For example, an e-commerce website requires a shopping cart system, and it is already obvious that it’s a store when you first enter it.

Flexible and future-proof – Possible updates and features should be planned before the website is launched, even if it isn’t feasible or required at the moment. This way, your website will stay relevant throughout its lifetime, and those additional in the future can be implemented easily.

Bug-free and fully functional – It is ideal that everything on the website should be working perfectly as soon as it’s launched, but some problems do appear after the website goes live. In this case, they should be fixed whenever they are detected, while also giving visitors a way to report problems if they occur.

Form

Next to function, appearance is everything – Form should always follow function; how the website looks is the second most important part of the website. This involves several assets like the logo, the theme, and even the colours used in the website. When used effectively, they make a huge impression on the visitor which could be the difference between them staying or leaving.

Design is aimed at the target market – The design should resonate with your business’ target market, while still making it obvious what your site and your company is all about. A colourful and simple design is a lot more appealing to children for example, but it may drive away older people.

Marketing

The right target market – It’s perplexing, but some businesses either don’t know their target market, or don’t know how to market to them. Without this necessary information, it doesn’t matter how well-designed a website is because it’s simply not going to attract the right visitors.

Consult our London SEO company for us to help you improve your page’s web design.

Social Media – Not for everyone?

Social media’s all the rage these days and are indeed useful for bringing in traffic, but as we said, is social media the right thing for you? For most, maybe not.

Three problems

There’s a lot to choose from

First off, there are so many social media networking sites, blogs, and microblogs out there, and they’re growing every day. Bigger companies may have the time and resources to handle them all, but for most (particularly SMEs), they won’t be able to manage all of these websites.

Only a few are relevant for your business

While it’s true that if there’s more of them, the better the exposure, but here another issue arises: does the site have the right target market for your business? For example, it makes no sense to use Pinterest if the company’s product or service is intangible since Pinterest relies on pictures for its content (called pins). Additionally, more than half of Pinterest’s users (about 70%) are women, so if their products are something along the lines of heavy industry or obscure technology, their posts will attract less interest and only get buried underneath pins dedicated to women’s apparel and crafts.

Each social media network takes time and resources

Although most of these websites don’t require any fees, and signing up is relatively fast and easy, but behind it belies the massive amounts of time and resources that social media requires just because some businesses did not consider it an issue at all. Great content takes time to research and create, and may even require resources if they want to create videos or podcasts as well.

While it is possible to save some time by linking the sites together (posting on Facebook will also post on Twitter, and vice versa) it may result in duplicate content and not all sites are linkable.

One solution

Companies only need to concentrate on the most popular social media sites available, as well as the ones most relevant to them. To get you started, here are the top five social media websites according to every SEO company in the UK:

1. Facebook – A great venue because of the variety of content you can post, commenting system, and sharing system.
2. Twitter – A microblogging site. Excellent for making short posts and announcements, but is limited to pictures and text content.
3. Google+ – A good alternative or combination with Facebook. It’s powerful Circle system is wonderful for networking, making it ideal for building relationships, especially with your customers.
4. Youtube – THE place for videos. Many companies, entrepreneurs, and small time video individuals got their start here with a viral video.
5. LinkedIn – A social media website/listing created solely for businesses. Every business should sign-up for an account in LinkedIn.

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