Blog’s, Web Crawler’s and SEO – A Mutual Relationship

How do blog’s affect a website’s rankings? What is their relationship with SEO?

We all know that the main goal of SEO is to reach the number one spot on various search engines such as Google, Bing and Yahoo etc.

Blogging is an activity that can make a huge difference to a website’s rankings. It provides fresh content for various search engines to index and publish.

In order for search engine’s to produce a result, they use a program that is specifically designed to index web pages and collect data for future use. That program is called a “web crawler” – more commonly referred to as a “spider”. Spider’s love fresh content, therefore updating your website frequently through a blog is an effective ranking strategy.

Web Crawler’s/Spider’s

To better understand the co-relation between blogging and SEO, we need to understand how a “spider” actually works. Here is a step by step procedure:

1. Spider’s will visit a list of web pages—called a ‘seed’, they will record all the visible text, hyperlinks, pictures and tags that are found within the website (basically all its content) then load it into the spider’s server, create a database and index the content accordingly.

2. After completing the process in the ‘seed’ page, it will retrieve all the hyperlinks that have been found. It will then start following them one by one, repeating the whole collection and indexing process on each page.

3. If a spider followed a link and the page returned an error e.g. the page doesn’t exist anymore (page 404 error), it will be marked for possible deletion from the index.

If the page has been indexed before and is already in the rankings, the spider would then proceed by checking for new content on the page. If there is new content found then it will assess this new content and subsequently place it within the index.

Blog’s

Blog’s can be a website (wordpress.com) or a section of a website (yourwebsite.com/blog/) etc. The content of the blog is written by a person called a “blogger”. The blogger can include any topic that he/she wishes—it can be a personal diary, general information, facts, events or news etc. This content can include text, images, infographics or even video.

SEO

By having a blog it is an integral part of any SEO strategy by providing fresh new content that can allow your website to rank for a number of new keywords. Blog’s can also benefit you by attracting inbound links to your website due to the quality of your content.

 

So there you have it… if your website does not have a blog put one in place today and watch your rankings grow. That said, there is a lot more to SEO than just having a blog. We have a number of seo marketing services that can assist you in increasing your online visibility. Get in touch today.

Why Do You Need SEO for Your Business?

When it comes to running a business, enabling the customers to access your site can push for more sales and can catapult your way into earning millions; that’s why tons of companies all over the world has web visibility. The most important part of web visibility is for a company to reach the page one results of a search engine. That’s where Search Engine Optimisation comes in. Now, if you own a business which still isn’t accessible on the net, it’s time for you to go to the cybernetic jungle with a help of a guide—the SEO specialists. Here’s why:

1. SEO increases site visitors – If your business receives customers in real life and gets paid in cash, you don’t have to worry much about site traffic. If you have an online business, low site traffic means low sales and if that goes on, it may cause your business to fail. SEO helps companies to lead internet users to the company website. This increases brand recognition and potential sales.

2. Because its already part of every company’s best practices – This is not just about following a group of competitors. This is about taking necessary steps to advance your company. SEO, just like advertising, is already a widely accepted tool to boost a company’s sales. Hiring an SEO specialist is like hiring a private traffic enforcer for your business. He will direct the passing cars straight to your vicinity.

3. In order for your business to reach another milestone – Google gets an average of a billion users every month and this data is dated back in 2011. Being searchable in a major player’s search engine can boost your sales significantly. Imagine how much you can earn if a couple of brilliant SEO specialists manage to boost up your search rank to the first page search result. The equivalent of that is like exposing more than a billion of customers to your business.

Let’s accept it. SEO is a commodity towards progressing and sustaining all types of businesses. They’ve arrived and they stay here for good. SEO is a great leap towards the success of your business.

If you want to see more benefits of SEO, take a look at our UK SEO company services to help your business and contact us for any enquiry.

 

 

 

 

 

Content – The Heart of Successful SEO

When it comes to Internet marketing, the content you make matters a lot. What makes other websites stand out aside from a great web design is compelling content. Couple those things with smart SEO tactics and your website will likely make it on top of search engines.

But then, how do you write compelling content? The answer depends mostly on what kind of content you’re trying to create. But if by compelling you mean the basics that gets your reader to read your copy, then here are the essentials that you need to remember according to a UK SEO company.

Magnetic headlines. Readers usually make their first impression just by looking at your headlines. Promise your readers something good and great through your headlines. Doing so will make them read your copy for their benefit.

Engaging introduction. A lame opening even with a great headline is useless. Invite your readers in your introduction. Approach them in a way that they feel important by capturing their interest and imagination.

Be persuasive. Don’t just write content. Create content that makes sense. Remember that words have the power to lure your reader in.

Write good sentences. Web visitors today are more like skimmers rather than readers. Being able to write good sentences will make your readers keep reading. You don’t even have to write a lot to say a lot. Just say the right things and you’re good.

Use bullet points. Long copies are boring to read. But bullet points make your copy readable, concise and full of promise. If you need to summarise something or emphasise something, using bullets is the best way to do it.

Make use of subheads. Just like long copies, large chunks of texts are not really eye-catching. Use subheads to give your readers an idea of what they’ll be reading then hit it on with good sentences that are seductive and persuasive.

End in style. Compelling content should be enjoyable and informative. It should help your reader transit smoothly from one point to another. Your closing should make your reader understand what you are trying to tell them and where you are leading them on. That’s what it means to close in style.

Be original. Because it won’t really matter if you’ve got great content you copied on the web word per word. Find your own voice. Choose your own writing style. Say what you mean; only this time, you try to write what you mean to say.

Remember that making great content entails a lot of hard work. It’s something you practice on a regular basis and a skill you should master daily and consistently. Always keep your audience and target market in mind. And lastly, make sure that most or all of the essential elements here are present in your content.

Like this post? Take a look at our Page1 SEO services to effectively manage your website’s SEO campaigns.